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Orange pump by hand into concert venues

Intrigued to see this promo by mobile telco Orange to bring mobile phone chargers that you pump by hand into concert venues for the summer. There’s an angle here about sustainability but I was most excited to see that the service providers are really thinking about the needs clearly, the idea that summer festivals bring groups of people together to interact and text, send pictures, and so on, and that when you’re in an environment like that, there’s no access to power. It may simply be a promotion but it’s a powerful acknowledgement of need and ties nicely to some of what we’re uncovering in our current Charging Up research project, especially as we begin to focus on key needs and heading into ideation.