Methods we use

We use immersive, ethnography-inspired techniques to explore people’s behaviours, aspirations, and motivations within their real-life contexts. By involving client teams from the outset, we develop actionable insights that align with local nuances while uncovering new opportunities and barriers. Through iterative collaboration, we synthesise these findings into frameworks that inspire innovation, inform strategic direction, and lay the foundation for meaningful product and service solutions.

Our co-creation and facilitation methods bring client teams and stakeholders together through workshops and collaborative sessions to generate ideas. Using immersive fieldwork, structured brainstorming, and real-time feedback loops, we ensure that insights are continuously refined and immediately applied. This participatory approach fosters sustainable solutions that deeply resonate with everyone, leading to more meaningful, impactful and sustainble outcomes.

Across our network we have extensive experience in developing and testing prototypes and turning early-stage insights into tangible solutions through an iterative approach. By gathering real-time feedback, we test and refine prototypes, ensuring that designs are practical, viable, and responsive to corresponding needs. This continuous validation process allows us to align concepts with project objectives, ensuring readiness for full-scale implementation.

Our network emphasises leveraging different means of storytelling and visual design to translate complex ideas into compelling visual narratives. Through techniques like visual reporting, design documentaries and graphic design, we highlight key themes, making insights accessible and engaging to broad audiences. We ensure that your visual communication not only captures attention but also inspires and informs, driving inspiration for future innovations and aligning strategy with clear, impactful visuals.

We combine strategic foresight with deep insights to identify untapped product and service opportunities. We synthesise research into actionable models and frameworks, guiding ideation workshops where your team can brainstorm and refine solutions. This structured approach ensures that ideas are thoroughly tested, validated, and aligned with your organisation's long-term strategic goals, driving sustainable innovation.

Whether it’s a new product or service concept or an existing proposition, we combine deep user insights with iterative testing to create solutions that are both practical and innovative. By involving your team throughout the process, we use prototyping, user testing, and co-creation to refine concepts in real time, ensuring alignment with user needs. This collaborative approach results in designs that are not only effective but also resonate with your customers and drive meaningful outcomes.

We focus on capturing, organising, and sharing valuable insights across your organisation to enhance decision-making and innovation. By developing structured archives and collaborative tools, we ensure that both explicit and tacit knowledge are easily accessible and actionable. This approach helps streamline operations, foster continuous learning, and retain critical knowledge, empowering your team to build on past experiences and drive future success.

Speculative design is used to provoke thought and initiate conversations about the future, exploring the potential consequences of design decisions on society. Through critical thinking and design research, we challenge conventional ideas and create engaging content that questions the impact of design on the world around us. By examining hypothetical scenarios, we encourage stakeholders to rethink possibilities, anticipate future challenges, and innovate with responsibility.