Fit helps groups shift their patterns. We work with organizations and communities to support long-term co-creation: deepening projects and building people’s capacity for such work. 

From its founding in 2005, Fit has been a leader in using ethnographic research to help companies imagine better products and services. In 2010 we began shifting our focus to social priorities. This makes us unusually capable of listening and sense-making at community and system scale, and able to help our clients and partners do so for themselves. Because social outcomes—improved patterns of relationship, communication and story—so often involve unusual collaborations and multiple centers of power, we help create and maintain “containers” in which this work can flourish. 

Fit’s global ensemble of collaborators and its principal Marc Rettig combine a remarkable mix of experience in industry, consulting, academia, and the arts. We teach grad students, host leadership and creativity practice groups, and gather people in soulful retreat. This enriches our client and community work, and keeps us sharp on the ever-changing edge of purposeful design practice. 

For more information see fitassociates.com

Contact Marc Rettig, Fit Associates principal

marc@fitassociates.com

Fit Associates

3427 Bethoven Street

Pittsburgh, PA 15219 USA

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