IDEA LAB MX: Uncovering the Challenges of Creativity in Mexico

Navigating Socio-Political Barriers in Mexican Design 

The creative sector in Mexico faces the constant challenge of designing within a context of socio-political and cultural obstacles. Establishing a sustainable and profitable career in the creative field is difficult but achievable. A key issue identified within the community is that while creativity is central to the profession, it is insufficient on its own. Clear strategies and practical tools are essential to advance.

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Fostering Good Design Practices through Inspiration, Discussion and Action 

Idea Lab MX, created in collaboration with Design Week Mexico, is an academic programme intended to integrate good design practices into the culture of the Mexican design community. The programme aims to provide formative and transformative experiences based on three main pillars: Inspiration, Discussion and Action. To generate inspiration, expert talks were curated and delivered by successful Mexican creatives who have overcome significant challenges to become industry leaders. A discussion panel featuring prominent leaders from the luxury, social impact, and strategic consulting sectors was organised.

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Empowering Mexican Creatives

Through Workshops and Collaboration Idea Lab MX also offered a co-creative workshop, facilitated by delaO Design Studio, designed to help participants develop ideas or improve existing businesses or brands. This workshop focused on resource management, financial sustainability, and long-term viability. Attendees applied the knowledge they gained and explored strategies to improve their projects, promoting collaboration and the exchange of ideas. The initiative has received positive feedback from attendees who have stated they gained clarity on the steps they needed to take and found value in sharing their creative processes with other designers. The initiative seeks to be a practical and relevant resource with a tangible effect on the lives of designers, promoting a healthier, more sustainable, and collaborative industry. delaO design studio, the agency behind the project, is an award-winning creative agency based in Mexico City, specialising in design-driven research.