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Fuelfor – Lekshmy Parameswaran and Laszlo Herczeg (principals) – Barcelona and Budapest

Fuelfor is an innovation design consultancy specialised in health care. Founded in June 2008 by Lekshmy Parameswaran and László Herczegh, the company is based in Barcelona and serves global clients in the private and public sectors.
Fuelfor offers clients a 360° perspective on health to identify viable new opportunities for growth and translate them into tangible health care solutions and strategies that improve the health care experience.
With a strong belief that research-driven design and multi-disciplinary collaboration are essential for innovation in healthcare, fuelfor provides innovation consulting, design research and experience design services.
Clients include: hospitals, regional and national healthcare systems, healthcare policy makers, pharmacy chains, medical device manufacturers, psycho-social services, patient organisations.

Lekshmy is an innovation design consultant whose specialist skills include: strategic thinking and facilitation to help clients define and implement successful innovation strategies, and delivering compelling qualitative research to make sure these strategies align with people’s needs. Prior to founding fuelfor, Lekshmy enjoyed a 10-year career at Philips Design in London, New York and Eindhoven. As Innovation Director of the global healthcare team she created and led programs to generate and translate insights into new value propositions for Philips Healthcare supporting their Care Cycle strategy and Ambient Experience business. She learnt how to use design to shape and embed an innovation process and mindset within a leading global healthcare business.She holds a Master of Engineering degree from Cambridge University and a Master of Arts from the Royal College of Art in London.

László is an experience design consultant whose specialist skills include: translating human insights into design solutions and strategies that apply product, service, interaction or spatial design, and defining design qualities that powerfully communicate the human and business value of new propositions.
Prior to founding fuelfor, László spent 8 years as a senior design consultant in the global healthcare team of Philips Design. He led several award-winning innovation projects and developed concepts including Ambient Experience, a paradigm-shifting contribution to the healthcare industry that won an IDSA gold award in 2005. A key learning from this project was how to overcome the challenges in bringing an innovation design concept from vision to business reality. He holds a Master of Arts degree from the Academy of Arts and Design in Budapest, including study at the University of Arts and Design in Helsinki.

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Contact Lekshmy Parameswaran
Skype: fuelfor