Following on the success of the Great Outdoors of Design conference during the 2011 London Design Festival, the Reach Network for Global Design Research organised GOOD13 during Dutch Design Week in Eindhoven, The Netherlands, on 25 October 2013.
The theme for the event was ‘Changing Perspectives’ and the conference brought together design researchers from around the world to debate how design research can help to transform public and commercial services. As more and more businesses and governments involve design researchers to help transform their organisations from being internally focused to acting more collaboratively with their customers, the ten partners from the global Reach Network came to Eindhoven to discuss how to facilitate these changes: locally but also globally in multinational teams.
The day was divided into two separate sessions of GOOD Morning & GOOD Afternoon. The morning session had an expansive set of interactive presentations given by the partners on stories of inspiring change. The afternoon session was an intimate workshop setting, where the participants discussed and worked on the critical pathway to transformation within organizations they wished to make happen.