How can insights affect meaningful change? Even the most resonant of local insights can quickly disappear within the bureaucracy of a global organisation – even one that’s open to new thoughts and ideas. Feel the Future (Brazil) came to GOOD’11 to present their thoughts on this issue, reflecting upon their own experiences helping companies enter – and indeed learn from – the Brazilian market.
Having worked with major multinationals such as HSBC and Electrolux, Feel the Future have a great deal of experience working with global companies who have used local teams to come up with solutions that subsequently influence the entire organisation. They used their time at GOOD to go through this process in detail, explaining how local feedback can maintain global implications.