What happens when design goes outdoors?
The Great Outdoors of Design was a behind the scenes look at a range of cross-cultural research projects that embody design principles. Reach specialise in the design and delivery of such projects, and each partner came to London in order to provide expert local insights on a range of global issues.
This day-long event involved a number of interactive presentations and discussions. Drawing on the expertise of both Reach partners and delegates, these sessions established how researchers can create empathic, engaging materials that take designers out into the world of the people they’re designing for.
The event proved a great success, and we continued to GOOD’13!