Emerging uses of rich media

Client

Date

Countries

Website

Smartphone Behaviours in China and the US 

This project aimed to understand smartphone behaviours and practices in China and the United States, with an emphasis on still image and video capture within the context of multiple devices.

In-Depth Video Interviews 

Fieldwork was conducted through in-depth video interviews on location, resulting in design documentaries that preserved culturally specific local influences for cross-regional analysis. The research informed specific lines of inquiry developed in previous projects, broadening the existing knowledge base. The Reach partners involved in the project were Stby and Apogee.

Insights from the Research

The research broadened the existing knowledge base on smartphone behaviours and practices by use of video interviews.

Innovation

The Result

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