In various research projects Reach has investigated people’s different uses and perceptions of smart devices that are part of their personal ecosystems.
Language and culture affect the way people communicate with each other, and the devices they use can enable (or hinder) these interactions. The following projects studied languages from both a cultural and a functional point of view, exploring how language is used in different contexts and social groups, as well as the impact of digital writing, interfaces and mobility on language use.
The following projects are global studies focussing on people’s contextual usage of mobile devices, with a perspective to identify needs and preferences that could be satisfied by future designs and concepts.
The Reach Network works with clients to develop a better understanding of opportunities for new concepts and value propositions, based on the technology platforms in their portfolio, and to develop new service offerings to augment and enhance the consumer experience.