GOOD’13

GOOD’13 was the second edition of an international conference initiated and hosted by the Reach network. The event coincided with the Dutch Design Festival in Eindhoven (NL) and brought together an international audience of professionals in the field of design research.

Transforming organisations
As more and more businesses and governments involve design researchers to help transform their organisations from being internally focused to acting more collaboratively with their customers, the ten partners from the global Reach Network came to Eindhoven to discuss how to facilitate these changes: locally but also globally in multinational teams.

GOOD Morning and GOOD Afternoon
The day was divided into two separate sessions of GOOD Morning & GOOD Afternoon. The morning session had an expansive set of interactive presentations given by the partners on stories of inspiring change. The afternoon session was an intimate workshop setting, where the participants discussed and worked on the critical pathway to transformation within organizations they wished to make happen.

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Transforming the experience of death and dying

Death and dying is a taboo subject in many countries around the world, and hospices have a negative perception in most societies. fuelfor gave a rich insight into their project journey, sharing stories from initial insights research with three local hospices and a funeral home in Singapore. This work helped to rethink the current experience … Continue reading “Transforming the experience of death and dying”

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Inspiring new empathic collaborations

With the world becoming increasingly digital nowadays, Slava Kozlov, Summ()n (Russia/The Netherlands) discussed the issue of how this relates to empathy, compassion in the digital space. His talk opened up new fields like ‘Digital Empathy’, highlighting the capacity to translate tools and principles of design research into new digital realms. People increasingly live in a … Continue reading “Inspiring new empathic collaborations”

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Co-developing a toolkit for Social Impact

How to facilitate a cross-culture collaboration, with participants from around the world? This was the question addressed by STBY’s Geke (UK/NL) and Quicksand’s Ayush (India), who currently are working together on project for International Development and Social Impact for the ‘Global South’. Commissioned by Nesta and the Rockefeller Foundation, STBY & Quicksand took a co-design … Continue reading “Co-developing a toolkit for Social Impact”

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Turning fear of change into enthusiasm

The widespread sense of pressure we experience due to financial crisis often results in an inability to radically improve products, services or societies. These qualities can be regained if using ethnographic methods and emphatic prototype testing. Infact, not only regained, what other values can be created for organisations using such tools? When ethnographic praxis is … Continue reading “Turning fear of change into enthusiasm”

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Transitioning to a new framework

Transitioning to something new is hard work because you don’t always know what you are transitioning to. Sometimes, it could be that the skills are not always in place to make the new a reality. However, in most cases, its just that the pathway to ‘new’ is fraught with previously unthought of challenges. The danger … Continue reading “Transitioning to a new framework”

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Innovation in bus travel across Europe

IDSL (France) is an innovation consultancy and a design company specialised in designing interaction. With the theme of “changing perspectives on empathy and participation”, Virginia Cruz, IDSL spoke about the collaboration of designers and ethnographers to help SNCF (French railway company) create an affordable highly qualitative bus travel service. The main question Virginia explored how … Continue reading “Innovation in bus travel across Europe”

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Stimulating a learning organisation

Change is closely related to learning. There are many ways to learn, but playing and experimenting are two of the most powerful learning methodologies. Based on the 360 project that was conducted in collaboration with the Swindon Borough Council, UK, minds & makers from Germany, showed how such interventions help participants reflect their behaviors, routines … Continue reading “Stimulating a learning organisation”

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