GOOD’11

This first edition of the Great Outdoors of Design (a.k.a. GOOD) offered a behind the scenes look at a range of cross-cultural research projects that embody design principles. For the joint day-long event all Reach partners came to London, and provided expert local insights on a range of global issues.

What happens when design goes outdoors?

The Great Outdoors of Design was a behind the scenes look at a range of cross-cultural research projects that embody design principles. Reach specialise in the design and delivery of such projects, and each partner came to London in order to provide expert local insights on a range of global issues.

This day-long event involved a number of interactive presentations and discussions. Drawing on the expertise of both Reach partners and delegates, these sessions established how researchers can create empathic, engaging materials that take designers out into the world of the people they’re designing for.

The event proved a great success, and we continued to GOOD’13!

Topics

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Defining the global by uncovering the local

How can holistic global insights be developed from connected local studies? This was the question addressed by STBY (UK & NL) at GOOD’11, via a series of recent case studies all somehow based upon this principle.

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Breaking Down Organisational Silos

Design research is centered upon the creation of resonant, engaging insights, but even the most successful projects have to tackle an all-too-familiar problem: how to implement the opportunities they’ve inspired within seemingly rigid organisational structures?

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Designing for Good: Thinking big by starting local

What role can Design Research play when tackling social issues? Increasingly well-established when it comes to product and service innovation, the principles upon which the approach is based are equally applicable to the challenges faced in a variety of social work. Minds & makers (Ger), addressed this topic at GOOD’11, providing an in-depth account via their analysis of the ‘workstreet’ project.

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How can local insights affect strategic shifts in global organisations?

How can insights affect meaningful change? Even the most resonant of local insights can quickly disappear within the bureaucracy of a global organisation – even one that’s open to new thoughts and ideas. Feel the Future (Brazil) came to GOOD’11 to present their thoughts on this issue, reflecting upon their own experiences helping companies enter – and indeed learn from – the Brazilian market.

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